Global Hyatt, which opened the second version of its newest brand, Hyatt Place, eight months ago in Scottsdale and a Tempe location soon after, is doubling its East Valley presence.

Hyatt Place hotels are planned for Mesa and Gilbert. Along with a proposed Avondale site, they will be the first built-from-scratch versions of the brand in Arizona.

The Scottsdale and Tempe hotels, along with two more in Phoenix and Tucson, were converted from Amerisuites.

Global Hyatt acquired the Amerisuites brand in January 2005. The following September, the company announced plans to upgrade the chain by enlarging the rooms and adding more luxurious amenities. The company named the more upscale brand Hyatt Place.

Hyatt Place guest rooms are 25 percent bigger than traditional hotel rooms and feature a signature Hyatt Grand Bed, a “cozy corner” for relaxing on a plush sectional sofa; a walk-in shower; granite counters; a wet bar; a 42-inch, flat panel, high-definition TV; and free wi-fi.

The lobby, dubbed the Gallery, includes self-registration kiosks, a coffee and wine cafe, sandwiches, salads and snacks available throughout the day through a touch-screen menu or the Gallery host.

Guests also have access to a premium hotel TV sports broadcast service and an e-room with free use of a computer and printer.

The lodging giant opened the first Hyatt Place in a Chicago suburb last August and its second version in Scottsdale a couple of months later.

The Mesa Hyatt Place, a planned four-story, 150-room hotel with room for a future detached restaurant, is pegged for the Mesa Riverview retail center that stretches from Dobson to Alma School roads south of Loop 202’s Red Mountain Freeway and features the state’s first Bass Pro Shop Outdoor World.

California-based Wolff Urban Development, which owns mostly upscale resorts, including several Fairmont and Four Seasons properties, is building the hotel.

The company is high on the new brand, said Wolf Urban principal David Strong.

“We are very excited about it,” Strong said.

“Hyatt Place takes a limited-service hotel, which is very affordable for families and business travelers, to the next level, adding services you’d normally find at full-service properties.”

In the Mesa hotel that will include a Starbucks in the lobby and a limited menu of hot food prepared on the premises for guests who don’t want a big meal or a big deal to get a meal, he said.

The hotel — and eventually the restaurant — will be baseball-themed, Strong said. It’s not surprising since Wolff Urban partner Lou Wolff is managing partner of the Oakland Athletics.

Strong said the project, which has already passed Mesa’s Design Review Board’s muster, could start construction before years-end and begin welcoming guests by late 2008 or early 2009.

Plans for the Gilbert Hyatt Place are under consideration by the town design board’s staff, said Amy Temes, town planner. The six-story, 127-room hotel is scheduled for the Main Street Commons development at Val Vista Drive and Pecos Road.

The Hyatt Place design is “contemporary, urban,” and well-coordinated with the look and feel of the retail and restaurant project, Temes said. Main Street Commons is being developed by Woodbine Southwest, which built the successful Kierland Commons on the Scottsdale-north Phoenix border.

The variety of eateries and entertainment options at Main Street Commons will round out the hotel’s amenities, Temes said.

It will be a welcome addition to a town that has a dearth of hotels.

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