Goettl Air Conditioning, a pioneer in the development of cooling equipment and services in the Valley, has been sold to a Memphis-based plumbing and air conditioning contractor.

The Tempe-based firm was purchased by ARS/Rescue Rooter, which operates a network of company-operated, locally managed service locations in 25 states and the District of Columbia. It is a unit of American Residential Services LLC, also based in Memphis, Tenn.

ARS said it will maintain the well-know Goettl brand name and the local company’s management team, who were the former owners. Former Goettl president Dan Burke will lead the company, and current staff will be retained, working out of Goettl’s existing headquarters at 1845 W. First St., Tempe.

The Memphis company already has locations in Phoenix and Tucson, and the acquisition of Goettl will further expand ARS’s presence in the state, company officials said.

“The Goettl team brings a new dimension in engineering and industry insight, and we are proud to have them as part of the ARS/Rescue Rooter family. We look forward to growing our presence in Arizona . . . ,” said Ken Goodrich, ARS/Rescue Rooter southwest division vice president, in a written statement.

ARS has been on an acquisition binge, buying four companies based in other states within the past year.

ARS officials said they are considering reviving manufacturing of the Goettl line of air conditioning equipment. The company dropped that business about 15 months ago because it was hard to compete with low cost foreign manufacturers, said Goettl Vice President John Ryan. Instead the company focused on selling other air conditioning brands.

Elizabeth Young, director for marketing for ARS, said the company might revive the line to take advantage of Goettl’s well-known brand name and history.

The company was founded by the Goettl brothers in 1939 and played a major role in helping residents adjust to the harsh climate of the southwest desert. For most of its history the company was located in Phoenix, but it moved to Tempe in 2003.

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