50th Street complex rendering released

The complex would comprise two four-story buildings about 48 feet high at the center of the development and four  three-story buildings around perimeter. (Courtesy of P.B. Bell)

The co-developer of the proposed 471-unit apartment complex on 50th Street between Ray Road and Chandler Boulevard in Ahwatukee last week released its first rendering of the project.

PB Bell, which with Everest Holdings is seeking a rezoning from the city to allow for multifamily development on a 14-acre site that now hosts a two-building office complex at 15210 S. 50th St., released the image as it prepares for a possible first appearance before the Ahwatukee Foothills Village Planning Committee that is tentatively set for Dec. 19.

The city Planning Department has not yet announced a meeting of the panel, which has been forced to cancel several meetings this year because of the lack of a quorum.

But the developers said at a neighborhood meeting on the project they hoped to make the standard informational presentation in December to the VPC in preparation for a vote on a formal recommendation in January.

After that, the project would go to the city Planning Commission for a vote in February and – if it recommends approval – would then go before Phoenix City Council in March, according to the developers’ timetable.

During an online meeting with a few neighbors earlier this month, attorney Manjula M. Vaz and PB Bell Principal R. Chapin Bell detailed their plans for what they called “highly amenitized” apartments aimed at high-earning single professionals and couples.

Bell said the complex would be no different from the complexes he has developed in the Valley over 42 years that house more than 20,000 apartments.

“We focus all our developments on really high quality, highly amenitized communities in markets that really have a need for housing,” he said, adding they include “high quality fitness centers, dog parks, business centers for the residents, resort-style pools” for “high quality residents that really want to live here.”

Plans submitted by Everest Holdings indicate the two four-story buildings, which will be about 48 feet high, will be around the pool and clubhouse.

In all there would be four clusters of buildings. Bell said outdoor amenities will include a dog park, a multipurpose lot with barbecue areas, a fire pit and a tot lot.

Neighbors who participated in the meeting expressed concern about the project’s impact on heavily congested Ray Road between 48th Street and the interstate – especially because of the impact of a warehouse development practically next to the proposed multifamily project that planners said could generate up to 1,800 vehicle trips a day.

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