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February 27, 2007 - 5:21AM

Great items just for baby

Julie Janovsky, Tribune

Spoiling babies is big business. We’re reminded of that daily at the Tribune as we attempt to sort out what’s hot and what’s not for East Valley parents looking for the latest trends for their tykes.

For this edition of Cool Finds, we found cute pacifiers that do more than just keep little ones quiet, footwear that puts traditional baby booties to shame and a DVD set that proves it’s never too early to get your children thinking.

BABY SMARTS: It’s a DVD set your child can grow into. Designed as an early language development system for children ages 3 months to 5 years, the “Your Baby Can Read” program teaches through interactive multisensory techniques. The DVD set includes word cards, songs, poems and word games designed to broaden a child’s learning experience. Selling for $79.95, it’s available at www.yourbabycan.com; (877) 881-7323.

STYLISH SHOES: Apple Martin (daughter of actress Gwyneth Paltrow and Coldplay singer Chris Martin) was recently spotted in a navy blue pair of these fashionable shoes by Gucio. But you don’t have to have the bankroll of a Hollywood A-lister to afford these comfy baby shoes. At $49.99 a pair (with free shipping), the Gucio line is handmade in Poland.

Constructed of soft, premium leather treated with nontoxic dye, the shoes feature wide elastic and nonslip rubber soles. Southwestern babies need not despair. The shoes are available in an airy summer style for maximum ventilation. Sold in sizes 3 through 12, the shoes come in a variety of colors including blue sky, olive and chestnut. www.toddlertreads.com.

PLAYFUL PACIFIERS: These plush pacifiers from WubbaNub are a far cry from the everyday binky. Designed to stay put in baby’s mouth, the WubbaNub is also a soft, comforting toy that may help infants develop their hand-eye coordination. Constructed of medical-grade silicone (it’s latex free), the WubbaNub comes as a black kitten, a bright green frog, dark and light blue horses, light pink horse, yellow duck and red pup. Sells for $12 each at Urban Kidz in Scottsdale. (480) 483-6800; www.urbankidzwear.com.

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