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Scottsdale courts freezing New Yorkers
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FANS FLOCK TO SCOTTSDALE: Scores of golf enthusiasts make their way along the pathway heading into the third round of the FBR Open at the TPC of Scottsdale in 2008. Scottsdale’s Convention & Visitors Bureau hopes an ad campaign brings more New Yorkers to the event this year.
Tribune File
Scottsdale hopes its recent ad campaign aimed at freezing New Yorkers pays off as it pushes a time to get out of the subzero cold and have some fun in the sun. The city’s convention and visitors bureau went full blast into Manhattan using a billboard commercial in Times Square.
It featured images of a warm and nice Scottsdale with its resorts, golf and the Sonoran Desert playground.
According to the bureau, an estimated 18.8 million people saw the commercial when it aired for two weeks on one of the world’s most-watched outdoor television screens in midtown Manhattan.
“It has given us some great exposure during an important time of year,” said Rachel Pearson, a visitors bureau spokeswoman.
Next up, five print ads in February and March will appear in the New Yorker and the New York Times Magazine.
They should reach an estimated 5.1 million people.
New York has one of the top markets for leisure visitors in the nation, according to the visitors bureau.
Pearson said New York is second to California in the number of residents who visit Scottsdale.
“Scottsdale and New York have always been great partners,” Pearson said. “It is evident by our research.”
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