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Cheaper gas doesn’t mean anyone’s spending freely

The Associated Press

October 25, 2008 - 6:48PM

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SIGN OF THE TIMES: This Quiktrip gas station at Baseline Road and Mesa Drive in Mesa offered regular unleaded gasoline at $2.99 per gallon Oct. 16.

SIGN OF THE TIMES: This Quiktrip gas station at Baseline Road and Mesa Drive in Mesa offered regular unleaded gasoline at $2.99 per gallon Oct. 16.

Tribune File

HOUSTON - It’s almost like a surprise stimulus check: Gas prices have fallen so fast that the nation has found itself with an extra $125 billion to spend. But don’t expect the freed-up cash to pump much life into the economy.

Filling up for less than $2.50 a gallon in some places hasn’t done much to boost confidence — not when disappearing jobs, sagging home prices and the financial meltdown are everyday worries.

“Let’s try six months. Let’s try a year. Then we can talk about how much it’s saving me,” said Jacob Curtis of Columbus, Ohio, who paid $2.48 a gallon this week. “Right now, I’m just trying to make ends meet.”

One in three Americans fears losing a job, half are worried about keeping up with mortgage and credit card payments and seven in 10 are anxious about shrinking stock and retirement portfolios, according to a recent Associated Press-Yahoo News poll of likely voters.

With worries like that, saving $20 or $30 on a tank of gas doesn’t amount to much of a silver lining.

Make no mistake, the drop in gas prices has been dramatic. A gallon of gas is 30 percent cheaper today than it was when prices peaked this summer. On July 11, a gallon of regular averaged $4.11. On Wednesday, it was $2.86. That’s almost as cheap as the $2.82 reading of a year ago.

As lawmakers debate whether to send a second round of stimulus checks to Americans to lift the economy, the decline in gasoline prices could amount to as much as a $125 billion stimulus all by itself, according to calculations by Lawrence Goldstein, the director of the Energy Policy Research Foundation Inc., which studies energy economics. That figure takes into account the amount of fuel used not only by drivers and households but also by businesses.

“We already have the equivalent of an invisible stimulus package going if (oil) prices bottom out in the $75 to $80 range,” Goldstein said. Oil prices tumbled close to $66 a barrel Wednesday as fear of an extended global economic slowdown outweighed a likely OPEC crude production cut later this week.

The difference is that the couple of hundred bucks that in previous years might have turned into a holiday splurge will probably be tucked away for safekeeping this time.

“Because of the economic circumstances, a lot more people are going to be cautious with that kind of money,” said Joel Naroff, an economist and president of Naroff Economic Advisors in Holland, Pa. “Consumers are worried. They don’t know what’s going to happen to their jobs.”

Jean Stewart knows the feeling. The 68-year-old, semiretired housekeeper, who filled her Saturn sedan in suburban Denver on Tuesday for $2.57 a gallon, said she struggled when prices neared $4 a gallon.

“I’ve been very, very careful,” Stewart said.

She’s using the extra cash these days to pay bills.

Prices could tumble as low as $2 a gallon if oil falls to $50 a barrel, as some analysts suspect it will. One question is whether some of the changes Americans made to cope with the gas spike this summer, such as carpooling or taking mass transit, not to mention driving smaller cars, will hold as gas gets cheaper again.

Ben Brockwell, director of data, pricing and information services for the Oil Price Information Service in Wall, N.J., said he spoke in recent days to a major gasoline retailer in the southeast U.S. who reported that sales on weekdays — when people typically drive to and from work — were picking up. But weekend sales are down 10 percent from a year ago, suggesting people are driving only when they have to.

“Behavioral changes tend to be sticky,” said Paul Dholakia, an associate professor of management at Rice University who studies the motivational psychology of consumers.

“So for people who have gotten in the habit of carpooling or driving to the grocery store less often, those things are likely to persist,” he said. “You won’t see a significant, sudden change in behavior just because gas prices have gone down by a certain amount.”

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