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Westward Ho's glory days remembered

Cronkite News Service

October 6, 2008 - 5:24PM

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LANDMARK: The Westward Ho in downtown Phoenix still contains touches from its glory days.

LANDMARK: The Westward Ho in downtown Phoenix still contains touches from its glory days.

Cronkite News Service

The Westward Ho's pool, shimmering outside Reynaldo Torres' door, once was a place where Marilyn Monroe swam, Elizabeth Taylor sunbathed and Paul Newman filmed a scene heaving a television from a balcony.

The lobby of the former downtown Phoenix hotel still has grand touches - including tiled pillars supporting a soaring ceiling - from the days when Torres would see U.S. Sen. Barry Goldwater and Valley socialites heading to events, dinners or drinks.

"The hotel was always really busy with people coming in and out," Torres said. "You never knew who was staying here; that was the exciting part."

Torres saw the Westward Ho's former glory from his position as a janitor here during the 1960s. But the rich and famous have long since left, and now Torres is one of about 300 low-income senior citizens who call it home.

The Westward Ho, with its 268-foot television tower, which no longer is used, is an iconic part of the downtown skyline. And it remains a place of memories for many Arizonans who came here for wedding receptions, fine meals and entertainment before it closed in 1979.

"It was full of character, rich in history and rife with personality," said Marshall Trimble, Arizona's state historian. "It is where the rich and the famous came to play."

At 16 stories, the Westward Ho was the tallest hotel in Phoenix when it opened in 1928. At the time, it boasted a room rate of $2; most of its competitors charged 25 cents a night.

The hotel's stature and star-studded clientele have led to legends and ghost stories. Trimble said he doubts a claim made by some that Al Capone's car was buried by a cave-in in the Westward Ho's now-closed underground parking garage and is still down there.

Like other establishments downtown, the Westward Ho suffered as residents and visitors were attracted to other places in the Valley.

"People didn't want to be downtown so much anymore; the action wasn't downtown," Trimble said. "You had golf courses and all of these things on these resorts. There was just more to do."

In 1981, the Westward Ho reopened as federal government housing for seniors.

Gone are the gold lining to the pillars and ceiling in the lobby and the imported tile in common areas. The Normandy Room, a meeting space once graced with shields bearing inlaid designs, is now a computer room.

But the building retains many of its finer touches, including a lobby drinking fountain covered with multicolored tile and stained glass in the lobby depicting the legend of the Lost Dutchman and other Old West scenes.

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