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Food Network’s 'Diners’ to tape show at Joe’s in Gilbert

Jess Harter, Tribune

December 5, 2007 - 6:37PM

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Guy Fieri is the flamboyant host of the Food Network’s “Diners, Drive-Ins and Dives,” which will be filming at Joe’s Farm Grill in Gilbert on Friday and Monday. (photo courtesy Food Network)

Guy Fieri is the flamboyant host of the Food Network’s “Diners, Drive-Ins and Dives,” which will be filming at Joe’s Farm Grill in Gilbert on Friday and Monday. (photo courtesy Food Network)

When it’s “on like Donkey Kong,” Joe’s Farm Grill in Gilbert is “the real deal Holyfield.”

If you have no idea what that means, you’re obviously not a fan of the Food Network’s “Diners, Drive-Ins and Dives,” a weekly show hosted by flamboyant restaurateur Guy Fieri.

Fieri, known for his spiky platinum hair, flashy jewelry and slang expressions, travels around the country looking for the best greasy spoons.

This weekend, he’ll be parking his trademark Camaro at Joe’s Farm Grill, 3000 E. Ray Road, Gilbert.

The retro-looking burger stand, which opened in November 2006, is a converted farm home where owner Joe Johnston grew up. The surrounding 12-acre urban farm provides fresh produce for its burgers, sandwiches and pizzas.

Johnston says a television crew will be documenting food preparation and interviewing customers on Friday. Filming will continue Monday, when Fieri is scheduled to show up at lunch.

“This is great publicity because it’s national TV,” says Johnston, who also owns Joe’s Real BBQ in downtown Gilbert.

The show, whose air date has not been set, will focus on five of Joe’s Farm Grill’s signature items: the grilled wedge salad, ahi tuna burger, BBQ bacon blue burger, onion rings and fig shake.

The restaurant, on Ray Road just west of Higley Road, will be open as usual — 11 a.m. to 9 p.m. — both days and serving its full menu.

“If anyone wants to come out, the more the merrier,” Johnston says.

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