Letter: Anti-image altering bill helps protect our youth - East Valley Tribune: Opinion

Letter: Anti-image altering bill helps protect our youth

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Posted: Wednesday, April 11, 2012 8:12 am

HB 2793 creates a stipulation that if any advertisement is constructed and altered, advertisers would be required to include a disclaimer notifying customers that “Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved.” Today’s advertising promotes dishonesty between the producer and the consumer. These ads display impossibly thin, tall and wrinkle-free models that decorate billboards, magazines and advertisements. They encourage eating disorders as they reflect ideals that are grounded in contemporary social settings, aesthetic and material needs.

According to C.M. Shisslak, journalist with the International Journal of Eating Disorders, anorexia is the third most common chronic illness among adolescents, and 95 percent of those who have eating disorders are between the ages of 12 and 28, the most prevalent time that body image matters. Despite the Federal Trade Commission Act, that requires advertising to be truthful and non-deceptive, the regulations of this bill remain a necessity. Our Congress and representatives need to be aware of the value of this bill. HB 2793 will protect our youth from the money-hungry agencies that have deceived our young population.

Kirsten Martin

Gilbert

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