HB 2793 creates a stipulation that if any advertisement is constructed and altered, advertisers would be required to include a disclaimer notifying customers that “Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved.” Today’s advertising promotes dishonesty between the producer and the consumer. These ads display impossibly thin, tall and wrinkle-free models that decorate billboards, magazines and advertisements. They encourage eating disorders as they reflect ideals that are grounded in contemporary social settings, aesthetic and material needs.
According to C.M. Shisslak, journalist with the International Journal of Eating Disorders, anorexia is the third most common chronic illness among adolescents, and 95 percent of those who have eating disorders are between the ages of 12 and 28, the most prevalent time that body image matters. Despite the Federal Trade Commission Act, that requires advertising to be truthful and non-deceptive, the regulations of this bill remain a necessity. Our Congress and representatives need to be aware of the value of this bill. HB 2793 will protect our youth from the money-hungry agencies that have deceived our young population.
Kirsten Martin
Gilbert
VofReason posted at 1:54 pm on Wed, Apr 11, 2012.
Maybe the bill should allow it but only allow it to be geared toward the majority of children who are obese. May thin them down a bit. Gee, now that you mention it, aren't most of the kids fat these days. Why doesn't this scandelous ploy work on them?
fae4now posted at 4:21 pm on Wed, Apr 11, 2012.
Am I missing something here? Seems to me almost every image used in advertising, and elsewhere for that matter, is altered, enhanced or edited in some way. Even a photo of a beautiful Arizona sunset is enhanced to intensify color or remove a shadow etc. as are family portraits, wedding shots and so on.
Perhaps the target of your concerns should be the prevalence of those who provide endless human enhancements via surgical procedures. There are plenty of them in the valley. Seeing your classmates return from holiday breaks after lipo, nose and bust jobs and so on surely impacts one's self image.
Some people buy into it. Some of us call it mutilation.