Cox: Committing to earth improves bottom line - East Valley Tribune: Opinion

Cox: Committing to earth improves bottom line

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Posted: Tuesday, April 21, 2009 11:13 am | Updated: 2:46 am, Sat Oct 8, 2011.

Farid Melki: In this economy, saving green backs is as important as being “green.” While it’s politically correct to emphasize environmentally sustainable practices, “truly green” practices help sustain our environment, reduce operating costs and improve productivity resulting in greater savings for customers. 

In this economy, saving green backs is as important as being “green.” While it’s politically correct to emphasize environmentally sustainable practices, “truly green” practices help sustain our environment, reduce operating costs and improve productivity resulting in greater savings for customers.

At Cox Communications Arizona, every purchasing decision we make begins with a truly green analysis. Does this product or service use rejuvenated components? Does it improve our operational efficiency and reduce the need for other resources? Can it be reclaimed at the end of its current usable life cycle? By thinking this way, we sift the “green washed” opportunities from what we consider truly “green.”

This year, we’ll invest in 10 new hybrid bucket trucks to service our network. Beyond the fuel savings, these trucks hoist workers for two hours without relying on the diesel engine and use regenerative braking systems that harnesses the energy of deceleration to recharge the trucks’ lithium-ion battery system. We’re scaling down the rest of our fleet of 1,400 vehicles to save 30 percent in fuel.

Cox is also looking at the way we acquire energy. Until recently, we drew all the power for our Deer Valley offices from a local provider. This year we installed solar canopies in our parking lot, which generate 25 percent of our office energy. The system provides clean solar power while eliminating the amount of carbon dioxide produced by 20 households in a year. Plus, the solar panels provide a shaded parking lot to our employees. By early 2010, we’re hoping to expand our power generation to provide 75 percent of power needed to run our Deer Valley offices.

Through our Home Start program, Cox field technicians take their work trucks home at night and then start their days by responding to calls in their own neighborhoods. This cuts down on the daily commute for our employees allowing them to spend more time with their families. We save fuel and protect the environment from emissions associated with many trips to the central truck lot each day.

By committing to a truly “green” culture our employees are now re-thinking all of their processes as they look for ways to be more efficient. This Earth Day, join us in making truly green changes that help your bottom line while contributing to an eco-friendly community. Visit www.coxconserves.com for tips about how you can save money and the environment at the same time.

Farid Melki is the director of business operations for Cox Communications Arizona. He is also a charter member of the Arizona Businesses Advancing Sustainability and has presented to several business groups on responsible and business smart sustainability.

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