Anyone passing by the Mesa Arts Center Wednesday morning couldn't have missed a gleaming Stars and Stripes image and a Valentine's Day message displayed prominently on a giant marquee sign near Main and Center streets.
Workers are installing the 18-foot-tall marquee, which contains a 66-square-foot electronic screen, aimed at people going east and west on Main. The screen will advertise shows and events taking place inside the arts center.
Mesa Arts Center Director Johann Zietsman said he's pleased, and hopeful that the sign will help attract more visitors, including last-minute walk-ins.
About 20,000 vehicles pass by Main Street daily.
An 8.5-foot electronic sign was installed late last year, a move that's helped make people aware of events, Zietsman said.
Before the signs were up, many people said they didn't realize what the buildings were. Or to some, it didn't seem like anything was going on inside at all, he said.
"It's really helped; that's the feedback we're getting," Zietsman added.
The center hosts concerts, arts classes and educational exhibits, among others.
The new sign is expected to be fully operating by late next week.
Both signs cost a total of about $250,000. Money for them came from the Public Art Fund, which is dedicated to promoting public art.