Chances are, until the Safeway International LPGA tournament came to Gold Canyon, the small East Valley community had never been featured in an MBC television broadcast.
That's MBC, not NBC. It's a broadcast company that operates TV and radio stations in South Korea.
Media organizations from all over the globe have sent correspondents to the event to report on their compatriots, many of whom are considered national heroes. The worldwide coverage could offer many countries their first glimpse of the East Valley, tournament representatives said.
There are 96 foreign players on the LPGA Tour representing 24 countries on every major continent. Many of them, including Australia's Karrie Webb, England's Laura Davies and Korea's Se Ri Pak, are considered superstars in their sport.
Freelance reporter Elspeth Burnside is covering the Safeway International, which begins today and continues through Sunday, for several news organizations such as Reuters and BBC.
Burnside of Scotland said American tournaments often get more media attention in Europe than the ones played closer to home.
"There's more interest out here, really," she said, "because all of the good players are out here."
Foreign periodicals covering the tournament include Japan's ALBAtross-View Golf Magazine, Germany's G&R Berichte and France's L'Equipe Magazine.
Although most media outlets probably won't focus too heavily on the venue, Superstition Mountain Golf and Country Club, or its surrounding community, Burnside said the beautiful mountainside location has made a strong impression on her and will factor somehow into her reporting.
"Arizona is actually my favorite state that I have visited so far," said Burnside, who said she has visited several states and dozens of countries as a freelance writer. "It's nice — it's very pretty."