Arizona Highways to sell ads for first time - East Valley Tribune: News

Arizona Highways to sell ads for first time

Print
Font Size:
Default font size
Larger font size

Posted: Tuesday, December 18, 2007 11:13 am | Updated: 7:54 pm, Fri Oct 7, 2011.

The 82-year-old Arizona Highways magazine will feature sponsorship advertisements for the first time since its inception.

The venerable periodical known for its travelogues and breath-taking photographs of the Arizona landscape is struggling to break even, said its publisher Win Holden.

“It’s fundamental mathematics,” he said. “We have no intention of making advertising a run-of-the book feature.”

The nonprofit magazine, which is overseen by the Arizona Department of Transportation, has experienced declining readership since 1981.

But rather than traditional advertisements similar to those seen in mainstream magazines, Holden said Arizona Highways will only devote one page each month to a commercial sponsor and the messages will be similar in nature to the kinds of ads sold on National Public Radio and television’s Public Broadcasting Service.

“As long as the tonality and the content of the messages are appropriate for the magazine, were fine with it,” he said.

  • Discuss

Facebook

EastValleyTribune.com on Facebook

Twitter

EastValleyTribune.com on Twitter

Google+

EastValleyTribune.com on Google+

RSS

Subscribe to EastValleyTribune.com via RSS

RSS Feeds

Spacer4px
Your Az Jobs