America West Arena losing its name - East Valley Tribune: News

America West Arena losing its name

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Posted: Monday, November 14, 2005 3:28 pm | Updated: 8:00 am, Fri Oct 7, 2011.

America West Arena in downtown Phoenix will change its name to US Airways Center in January following the merger between America West Airlines and US Airways, the airline and arena manager said Monday.

The name conversion will take place during the next few months with completion and unveiling of the name scheduled for shortly after the first of the year.

America West Airlines had naming rights for the arena since its opening in 1992. The new naming agreement will integrate the US Airways name throughout the building as well as in advertising, promotional activities and operations, including exterior signage, on-court identification, concessions materials, staff uniforms, tickets, brochures and other collateral material, the airline said.

Financial terms of the new agreement were not released.

Another element of the partnership includes the creation of the "Heritage Wall," which will profile the history of America West Airlines from birth through the merger creating the new US Airways. The display will be located just inside the arena's entrances from the plaza and Jefferson Street.

The arena is owned by the City of Phoenix and managed by a subsidiary of Suns Legacy Partners, owners of the Phoenix Suns (NBA), Phoenix Mercury (WNBA) and the Phoenix Roadrunners (ECHL) hockey team.

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