Senate race TV ad war heats up - East Valley Tribune: News

Senate race TV ad war heats up

Print
Font Size:
Default font size
Larger font size

Posted: Wednesday, August 2, 2006 11:34 am

The top candidates for Arizona’s contested Senate seat increasingly are taking their messages to the airwaves.

Just a day after Republican incumbent Jon Kyl rolled out a new television commercial, Democratic challenger Jim Pederson followed with two new commercials Tuesday.

Kyl’s spot features his work on victims rights, specifically a law he sponsored that allows crime victims to make statements during trials.

Pederson’s commercials focus on health care, the young and seniors.

In one commercial, Pederson proposes creating “buying pools” that would allow individuals and smallbusiness owners to purchase insurance and prescription drugs at lower rates.

In the other, Pederson appears with children and seniors while discussing measures to provide preschool classes and improve schools, and to protect Social Security and pension funds.

Pederson’s new ads will cycle into rotation, replacing a commercial about high gas prices and energy policy, said campaign spokesman Mark Bergman.

“We’re painting a larger picture of what Jim’s vision is and that he’ll be on the side of Arizona families,” he said.

The energy ad has been in heavy rotation statewide for two weeks and will return later in the campaign.

Political strategist Jason Rose said Pederson might have jettisoned the gas prices ad because it was “flat” and wasn’t registering with voters.

Meanwhile, the timing of Kyl’s ad is “exquisite” because it capitalizes on public awareness of the Baseline Killer and the Serial Shooter, said Rose, president of Rose & Allyn Public Relations in Scottsdale. “If I’m Jim Pederson and I’m out there talking about oil and gas and tax breaks for special interests — and Jon Kyl goes up with the issue du jour — I improvise,” Rose said.

  • Discuss

Thomas Keller on the Simplicity of Good Hospitality and What Young Cooks Must Have to Succeed

How do you begin to say thank you to one of our greatest living chefs? Gratitude was the feeling that came over me as I thought of what chef T…

Published: July 30, 2015 - 1:01 pm @ http://www.thedailymeal.com/eat/thomas-keller-simp…

Add Your Name to Protect Dolphins!

Common bottlenose dolphins off the California coast desperately need your help this summer. These dolphins and other vulnerable and endangered…

Published: July 30, 2015 - 1:01 pm @ http://act.oceana.org/sign/pfmc_bottlenose-dolphins/

Phoenix mosque protest leader on law-enforcement radar

Let friends in your social network know what you are reading about Marine veteran Jon Ritzheimer used Facebook to incite a massive anti-Islam …

Published: July 30, 2015 - 1:02 pm @ http://www.12news.com/story/news/local/valley/2015…

More than two dozen members of Congress have been indicted since 1980

Rep. Chaka Fattah (D-Pa.) was indicted Wednesday for -- what else -- allegations of mishandling money. And he's in plenty of company. More tha…

Published: July 30, 2015 - 12:31 pm @ http://www.washingtonpost.com/news/the-fix/wp/2015…

100 Favorite Dishes 2015: Salt and Pepper Chicken Wings at New Hong Kong Restaurant

This year we're marking the hundred-day countdown to Best of Phoenix 2015 by sharing some of our favorite dishes at restaurants all over the V…

Published: July 30, 2015 - 11:31 am @ http://www.phoenixnewtimes.com/restaurants/100-fav…

Facebook

EastValleyTribune.com on Facebook

Twitter

EastValleyTribune.com on Twitter

Google+

EastValleyTribune.com on Google+

RSS

Subscribe to EastValleyTribune.com via RSS

RSS Feeds

Spacer4px
Your Az Jobs