A crisp morning air chilled the outstretched fingers pointing at a 1955 Plymouth Belvedere two-door sport coupe. Excited little boys jumped in circles around the Lamborghini they have always wanted.
People used digital cameras to snap photos of the cars they wished they could own.
"I want one of everything," Michele Goodson said, "I like anything from the 1930s era. There’s a Lincoln Town Car here that I covet."
Under giant tents with rows of collectible cars of every color and size, Goodson, an Ahwatukee Foothills resident, her husband Scott, and their sons Wyatt and Ian were busy making their dream car wish lists.
While Scott Goodson was eyeing the Porsche Spyders, Ian liked the old Volkswagen buses, and Wyatt was drawn to the 1960's muscle cars.
"This is one place a family can go where there’s something for everybody," Scott Goodson said.
The Barrett-Jackson Collector Car Auction at West-World of Scottsdale offered family discounts Sunday, with hopes that young people might acquire an interest in car collecting.
Children 12 years and under were admitted free, student and senior tickets were $7, and tickets for adults were $10. Prices for the rest of the week vary by day.
"We offer a Family Value Day to bring more people in to the hobby," spokesman James Andreson said, "We’d like to hook people young, since car collecting is considered to be an older hobby."
Every half hour, a crowd gathered around a platform showcasing a yellow 2006 Ford Racing Mustang. The car, hooked up to a race simulation program, let a random winner "drive" the car a quarter mile, trying to beat the last record time.
Mesa resident Ken Baldwin was one of the winners selected to "drive" the 440-horsepower racer. "It was unbelievable," Baldwin said.
Baldwin drove the car a quarter mile in 18.5 seconds. The record time was just under 12 seconds, when the driver reached a speed of 120 mph.
Robert Parker, car marketing manager for Ford Division, said the goal behind the Mustang competition is to make the visit more hands-on for car enthusiasts.
"We want to touch on the experiential part instead of the one-dimensional," Parker said.
Barrett-Jackson opened the vehicle, vendor and sponsor displays for the public to see before the auction begins Tuesday.