Chase takes the Field - East Valley Tribune: News

Chase takes the Field

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Posted: Saturday, September 24, 2005 5:44 am | Updated: 8:09 am, Fri Oct 7, 2011.

BOB got chased away.

Bank One Ballpark finally was renamed, as Chase Field, Friday as part of the merger between J.P. Morgan Chase & Co. and Bank One announced about 18 months ago.

"The No. 1 question from our customers and even our employees has been ‘What about BOB?’ " said Ben Campbell, Arizona president of Bank One, which becomes Chase in December. "I’m excited to finally provide an answer."

The Chase Field logo features the Diamondbacks’ signature colors of purple, copper and teal, and includes the Chase corporate logo. It combines a "traditional baseball look with the unique architectural features of the building."

Rich Dozer, the Diamondbacks’ president, said within four weeks after the merger was announced that the new name was chosen, but those in the know managed to keep it under wraps. The Tribune learned of the change late Thursday and published it in Friday’s paper before the unveiling.

"Nothing will change but the name," he said.

Converting Bank One Ballpark to Chase Field will be be an elaborate task and will take several months to complete.

About 100 signs are inside and outside the building, including the north-facing, three-dimensional sign that measures 30 feet by 150 feet. Completion is expected by opening day in March, when more than 2.5 million tickets and the uniforms of all ballpark staff, including concession workers, will include the new Chase Field name and logo.

Bank One signed a deal with the team to pay $66 million for the naming rights to the stadium over 30 seasons.

The Diamondbacks entered Major League Baseball in March 1998 and became the fastest team to win 500 games and the fastest expansion team to win the World Series, in 2001.

In eight seasons, nearly 15 million fans have attended games in the ballpark.

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