The Arizona Humane Society is going to Animal Planet today when "Animal Planet Heroes Phoenix" premieres on the network.
The new reality show, which will run on Discovery’s Animal Planet channel, will feature emergency animal medical technicians doing what they do every day in Phoenix — saving the lives of animals.
"This show is definitely trying to feature happy endings, but it’s not all happy endings," said Kim Noetzel, Arizona Humane Society spokeswoman. "Some of the animals don’t make it and that’s tough."
Producers at Animal Planet decided to create the series after the humane society contacted them and pitched the idea, said Animal Planet spokeswoman Melissa Olear.
They were especially impressed by "the services they offer, and the charisma and the dedication of the staff, especially the EAMTs," said Kevin Mohs, vice president of productions at Animal Planet.
Noetzel says the organization decided to pitch the idea of a reality show based on animal aid workers a little more than a year ago after watching other shows on the channel and believing the humane society had something unique to offer.
After camera crews followed EAMTs on their jobs in March of 2004, network executives contacted the organization and told them they wanted to shoot an entire show.
So, for the last year, a fourperson crew has followed workers every day and are now just about wrapped up, Noetzel said.
The show also features the Scottsdale Police Department and other local agencies helping the humane society with the rescues.
Upcoming show topics include Barney the elderly beagle getting trapped in a storm drain, a 14-year-old spaniel stuck in a sinkhole and an EAMT saving a stray dog with cactus spines stuck in its mouth, according to Animal Planet’s Web site.
Another episode will focus on animal hoarders in the Valley and what the organization has to do in those situations.
Noetzel said all of the animals featured on the show have already been adopted, but she hopes the show will give people a better idea of what the organization does on a daily basis.
When: 8 p.m. today on Animal Planet. Check your local listing for the channel.
Arizona Humane Society:www.azhumane.org