Animation studio hopes to draw more business - East Valley Tribune: News

Animation studio hopes to draw more business

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Posted: Monday, June 13, 2005 3:50 pm | Updated: 9:43 am, Fri Oct 7, 2011.

Fat Cat Animation has found room to stretch its legs at its new home at the Arizona State University Research Park in Tempe.

The company has moved from its studio at 1801 S. Jentilly Lane in Tempe to a more spacious work space at the research park.

Netherlands-based ASML subleased the approximate 43,000 square feet in rentable space to the company for about $5 million. The lease is good for the next eight years, an ASML spokesman said. ASML manufactures advanced technology systems for the semiconductor industry.

Gardner Robinson, vice president of marketing for the animation studio, said the company hopes that the location will help the Fat Cat staff become even bigger.

"It’s a nice environment with good capacity for expansion, which is something we’re looking at depending on how much we grow," he said.

Robinson said the research park provides a better, cleaner space for the animation staff.

"We should have an easier time attracting people with this location that we did at the last," he said.

The animation studio was formed in 2002 and focuses on producing films and commercials using classical twodimensional and 3-D computer generated imagery. Some of its staff joined Fat Cat after Fox Animation Studios in Phoenix closed its doors in 2000. Fox produced the Academy Awardnominated film "Anastasia" in 1997 and "Titan A.E." in 2000.

Fat Cat declined to comment on any of its upcoming projects.

In recent years, animation has become a high tech endeavour. Much of the animation is now computergenerated. Animated feature films have been doing well in the box office. "Robots," which came out in March, made $36 million its opening weekend.

Films that opened in 2004, including Disney/Pixar’s "The Incredibles" made $70 million its opening weekend, Dream Works’ "Shark Tale" came in at $47 million, Nickelodeon’s "The SpongeBob SquarePants Movie" made more than its original budget its first weekend with $32 million, but Disney’s "Home on the Range" floundered slightly at $13 million.

The ASU Research Park provides 324-acres of space for private businesses, such as Edward Jones, Walgreens, Avnet, and Texas Instruments.

Fat Cat’s studio at the Research Park is located at 2010 E. Centennial Circle in Tempe.

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