Fresh & Easy Neighborhood Market officials added 10 stores to their expansion plans in the Valley.
Brendan Wonnacott, a Fresh & Easy spokesman, said the new stores are in various stages of opening, but it’s too early to pinpoint exact dates.
The chain, owned by the United Kingdom-based Tesco grocery store company, has plans for more than 160 stores throughout California, Nevada and Arizona. The company originally announced plans for 27 stores in the Valley, but will increase that number to 37. So far, Fresh & Easy has opened 15 metro area locations.
Wonnacott wouldn’t say if the existing stores in Arizona are profitable. “It’s very early on and we’re seeing increases week to week,” he said.
But, to some food industry watchers, their success is evident.
“Normally it takes two — usually closer to three — years for a food store to turn a profit. We expect these Fresh & Easy stores — because they’re getting such great productivity per property — to turn a profit in about 150 to 200 days,” said Burt P. Flickinger III, managing director of the grocery consulting firm Strategic Resource Group.
• Baseline and Kyrene roads in Tempe