E.V. nonprofit turns over 'A New Leaf' - East Valley Tribune: News

E.V. nonprofit turns over 'A New Leaf'

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Posted: Monday, March 19, 2007 2:57 am | Updated: 7:08 pm, Fri Oct 7, 2011.

A well-known nonprofit rooted in Mesa is getting a new name and a new look. PREHAB of Arizona, Inc., recently changed its name to “A New Leaf.” The new name, the group says, better reflects the organization’s mission and who it serves.

“We’re looking to change the perception of what we do,” said Torrie Taj, director of development. “Our clients say we symbolize to them new beginnings and new changes and turning over a new leaf. It stuck with us, this concept.”

When PREHAB started up in 1971, it offered prevention and rehabilitation for teenagers with drug or alcohol abuse problems.

Since then, PREHAB has grown to have a $20 million annual budget and greatly expanded its services.

Among the nonprofit’s 22 programs are two homeless shelters and two domestic violence shelters, including Autumn House, the first domestic violence shelter in the East Valley, which has 22 beds for women and children. It also offers a variety of community programs and youth services.

Last fall, PREHAB also approved a partnership with Mesa Community Action Network, which operated the East Valley Men’s Center, a transitional facility for homeless men.

In addition, PREHAB still operates counseling programs and residential treatment centers for youth.

“It’s something that has come up over several years at our annual board retreat. When we are going to look at this name of ours? Is it time to change it?” Taj said.

The name change to A New Leaf has been well received, she said. Shirley Helmer, from Christ’s Greenfield Lutheran Church in Gilbert, donates quilts to the organization as part of a church group. When she heard about the new name, she left a note at the office.

“I love the new name. It’s like starting over, a new beginning for people. A new leaf reminds me of spring, happiness and is a song of hope for those that you help,” she wrote.

The nonprofit will soon create a new logo, too, to reflect its turning over a new leaf.

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