Goddard: Alcohol-laced drink caters to kids - East Valley Tribune: News

Goddard: Alcohol-laced drink caters to kids

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Posted: Thursday, May 10, 2007 11:39 am | Updated: 7:08 pm, Fri Oct 7, 2011.

Arizona Attorney General Terry Goddard doesn’t like the way Anheuser-Busch is marketing its new alcohol and caffeine energy drink.

In a letter dated May 10, Goddard and 28 other state attorneys general criticize Anheuser-Busch Companies for promoting the Spykes product “in a way that is highly attractive to those not old enough to drink alcohol legally.”

Citing serious health concerns, Goddard called on the company to provide warning labels with alerts about the health risks of these products.

The letter notes that doctors have warned that combining caffeinated energy drinks with alcohol — a practice popular among young people — poses significant health and safety risks.

The stimulant in the energy drink may skew a person’s sense of alertness — without reducing the adverse effect of the alcohol on that person’s motor skills or ability to react quickly. “These alcoholic energy drinks are promoted and packaged in a way that is highly attractive to those not old enough to drink alcohol legally,” Goddard said.

“Drinks such as Spykes plainly appeal to children in both taste and appearance — and their caffeine content dangerously masks the effects of the alcohol. If Anheuser-Busch is going to portray itself as a partner in the fight against underage drinking, then it must stop marketing drinks that so strongly appeal to the young,” Goddard said.

Anheuser-Busch’s caffeinated alcoholic beverages include Spykes, TILT and Bud Extra.

Goddard points out that Spykes is available only in fruit and chocolate flavors and comes in small, attractive, brightly colored, plastic containers that can be easily concealed in a pocket or purse.

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