CBS rejects Super Bowl ad by Go Daddy - East Valley Tribune: Business

CBS rejects Super Bowl ad by Go Daddy

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Posted: Thursday, January 28, 2010 4:01 pm | Updated: 3:31 am, Sat Oct 8, 2011.

Go Daddy Group has managed to get one advertisement banned from the Super Bowl this year.

The Scottsdale Internet services company, which prides itself on its edgy commercials, said Thursday that one of five commercials that it shot for advertising campaigns this year has been banned from the big game by CBS.

The 30-second spot is narrated by Go Daddy girl Danica Patrick and features an effeminate male character named Lola who launches a new career as a fashion designer with an online store.

"Of the five commercial concepts we submitted for approval this year, this never would've been my pick for the one that would not be approved," declared Go Daddy CEO Bob Parsons. "I just don't think 'Lola' is offensive,"

The company posted the commercial online at www.GoDaddy.com to solicit opinions from the public.

Parsons said Go Daddy will go with other options approved by the network for its two 30-second time slots during the game.

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