Scottsdale's retail corridor: Fresh & Easy’s Scottsdale location is grocery chain’s 5th in Arizona - East Valley Tribune: Business

Scottsdale's retail corridor: Fresh & Easy’s Scottsdale location is grocery chain’s 5th in Arizona

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Posted: Friday, December 21, 2007 2:58 am | Updated: 7:56 pm, Fri Oct 7, 2011.

Fresh & Easy, 10781 N. Frank Lloyd Wright Blvd., just a block north of Shea Boulevard, is finally open for business.

The Scottsdale store debuted this week, the fifth of the United Kingdom-based neighborhood markets in Arizona. Grand-opening celebrations continue through the weekend.

The new small-supermarket concept is actually a division of England’s biggest grocery chain.

Fresh & Easy claims to build stores with environmentally conscious methods and materials and pledges to use recyclable packing materials and “environmentally friendly” trailers to transport food.


A couple hot new shops are spicing up the retail mix in downtown Scottsdale.

High-end bath design studio Waterworks moved from its former Biltmore location to 4234 N. Craftsman Court earlier this week.

The shop sells to the pros ­— designers, architects — and to the general public, showcasing the full line of the national brand of bathroom furnishings, from towels and tubs to soap dishes and shower heads.

Waterworks moved “to get us closer to our primary customers,” said store manager Michele Hartley.

Therapy, a new and local business at the same Craftsman Court address, hawks casual women’s clothing from national and local designers, some of them exclusive to the Scottsdale store, said owner Katy Baker.

Several waterfalls and subtle lighting help reinforce the therapeutic image, but Baker said it’s mostly the cool clothes that led to the store’s moniker.

“When I’m in a bad mood, shopping helps,” she said.


Also just opened in the heart of downtown Scottsdale’s art district is Rejuvenation, a shop offering Thai yoga/massage.

Owner Gabriel Azolulay said his is the only location in the area offering the unusual Thai method.

He spent two years in Thailand learning and practicing the process, he said. It combines yoga and massage to produce a stress-busting impact.


Many stores will extend hours this weekend to help out eleventh-hour shoppers.

But procrastinators shouldn’t wait till Monday to buy the coveted Christmas Barbie or dazzling diamond earrings. Most all stores will close early on Christmas Eve.

Even 24-hour Wal-Marts shut down at 6 p.m. Christmas Eve and reopen at 6 a.m. Dec. 26.

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