CableAmerica gaining customers, ground in state - East Valley Tribune: Business

CableAmerica gaining customers, ground in state

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Posted: Monday, March 29, 2004 9:28 pm | Updated: 6:11 pm, Thu Oct 6, 2011.

Before Cox, DirecTV and DISH Network were competing for customers in the East Valley, CableAmerica was in Mesa offering cable television service.

While much smaller than Cox, CableAmerica has been gaining customers and moving into new territory, and now has about 37,000 cable TV and high-speed Internet customers in Arizona. And within 90 days, it plans to begin offering telephone service using its Internet broadband platform.

“Like Cox, we believe in service bundles and have some very aggressive bundle packages,” said John Mori, CableAmerica’s marketing director.

CableAmerica’s Triple Play Bundle will include digital cable TV, high-speed Internet and telephone service, with free long-distance calling in the United States and Canada, for $115 per month.

Cox, DISH and DirecTV now offer packages that include video, high-speed Internet and telephone service. The dish providers have an outside partner for their Internet and telephone service.

“We have about the same channels as Cox offers,” Mori said. “Our expanded basic rate is just a few cents lower priced than Cox right now. When you get into our digital packages, we offer more in digital. You have more savings when you get up into the higher packages.”

In Arizona, CableAmerica has subscribers in parts of Mesa, Queen Creek, Williams Gateway Airport, Coolidge, Florence, Gila Bend, Wickenburg, and Maricopa and Pinal counties. It also has subscribers in California, Michigan and Missouri.

CableAmerica has been in Mesa since 1988, and then entered Queen Creek in 1992, Mori said.

“Seven out of 10 customers in the residential areas in Mesa where we compete (with Cox) select CableAmerica and have for years,” he said.

Most of its growth now is taking place in Pinal County, where the company is “rushing to stay up with that growth there,” he said.

CableAmerica began testing its Internet service product in 1995, and then initiated a four-year rollout in 2000, he said.

“As far as customers go, the Internet has just exploded,” he said. “Our strongest growth has been in our digital and Internet bundle, our digital TV package and Internet service with it.”

More than 43 percent of CableAmerica’s subscribers in Arizona have the company’s Internet service, Mori said.

The company’s strongest selling point against its competitors is service, he said. None of the other providers can claim all repairs are free, he said.

“We’re the only cable company that will respond within 24 hours to any service problem a customer may have, and if we don’t respond within 24 hours, the next month of service is on us,” Mori said. “CableAmerica has never charged for service and never will charge for service.”

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