Tourism, high-profile events lend exposure to Valley food industry - East Valley Tribune: Business

Tourism, high-profile events lend exposure to Valley food industry

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Posted: Sunday, June 25, 2006 7:26 am | Updated: 3:18 pm, Fri Oct 7, 2011.

With high-profile sporting events, world-class golf and extended families visiting their newly transplanted relatives, tourism also contributes to the Valley’s successful food industry.

“Because of the tourism, there’s a lot of exposure. People are coming into this town from Maine, from Montana. Then they go home, we mail them a catalog. That also helps spread the word about our company,” said Fairytale Brownies’ Eileen Spitalny. The media also help to promote local businesses, including Fairytale, that’s received write-ups in The New York Times and The Wine Spectator.

With a small storefront and a big e-commerce site that sells and ships homemade pies nationwide, Scottsdale’s Pie in the Sky Bakery has been written about in media including Gourmet magazine, said coowner Patrice Daniels.

“When we started we just wanted to be a little neighborhood shop. Now, we seem to be going in different directions, which is really kind of interesting,” Daniels said.

Crews from the Food Network’s Sugar Rush program filmed Daniels and her staff last month about the bakery’s homemade peach pies that will soon air. “This is just amazing because we’re only in our second year of business and we’re getting this kind of exposure,” Daniels said.

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