Kent Johnson, formerly of the Orange County Register and Arizona Republic, has joined the East Valley Tribune as ad director.
Tribune Publisher Terry Horne said Johnson “has deep and wide print and digital sales experience.”
“Kent’s success at creating strategies to grow the business of his customers is what separates him from most advertising executives,” Horne said. “He knows that the Tribune will only succeed by making all of its advertisers successful in reaching their own sales and marketing goals.
“His ties to Arizona are strong and that was an important element in the decision to recruit him to lead the Tribune’s sales organization.”
At the Arizona Republic, Johnson reversed revenue trends in real estate advertising in 2005 and successfully aided in the launch of the Republic’s six community newspapers in March 2006. Following his time at the Republic he became the Advertising Director for the St. Cloud Times, a Gannett paper in Minnesota.
While at the Orange County Register, Johnson was named Freedom Communications 2009 Ad Director of the Year. He championed the Register’s community newspapers business plan to focus on local advertisers with a new pricing model and dedicated sales force.
“After spending six years in the Valley directly in the media industry, I had some great opportunities in Minnesota and California,” Johnson said, “but it feels great to be back in hometown Chandler.
“Our goals at the East Valley Tribune are to establish an even stronger relationship with our communities, serve them with the highest level of customer service, and provide consistent results for our readers and advertisers in print, online and mobile.”
The Tribune is owned by 1013 Communications.
“1013 is committed to the (East Valley) communities by adding jobs back in 2012, establishing its strength with local news content, and connecting with the communities through reader content,” Johnson said.
Johnson received a bachelor of science degree in business administration/emphasis marketing communication from the University of Wisconsin – La Crosse in 1994. He and his wife, Kara, live in Chandler.