Hired: Use Facebook Timeline effectively in job hunt - East Valley Tribune: Business

Hired: Use Facebook Timeline effectively in job hunt

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Posted: Friday, March 9, 2012 11:14 am | Updated: 10:33 am, Sat Mar 10, 2012.

How can Facebook’s new Timeline mess up an existing job search?

The company’s new design profile is here to stay, and job seekers need to adjust to that reality, says Tony Morrison, vice president of business development at Cachinko, a professional community where social networking and job opportunities come together. “Eventually, Facebook’s 845 million users will have to climb aboard Facebook Timeline,” he said.

And once they do, they should avoid a few behaviors in particular if they are trying to find a new job and impress potential employers, Morrison advises.

Among them:

• Whining -- Thousands of users are making it clear that they hate Facebook Timeline, especially in their status updates. Complaining about Facebook Timeline will lead people to think you will not be able to handle the little things once you get a job.

Employers are Googling you to get a first impression of who you are and what you will be like at the company. The virtual complaining can come back to bite you.

• Refusing to adjust -- If you review Facebook’s introduction page, you’ll find that Timeline offers some pretty neat new features, including a cover image, the ability to highlight a story, and full application integration.

Job seekers should take advantage of these new features to tell a more complete story about themselves. Your Facebook Timeline should be considered an online brochure for your personal brand and for what you can bring to the table.

Every time Facebook and other social media platforms make any structural changes, some people simply won’t stand for it. This is a huge mistake. Why? Refusing to adjust means that you are likely to miss out on opportunities.

If you came across a candidate who stuck to his guns and wouldn’t tolerate changes on a simple thing like Facebook, what do you think he’ll do at work?

• Neglecting to edit -- Privacy settings remain the same, but for many users, content on their page will go all the way back to 2006 or earlier. Would you want to be held to everything you said six years ago? I know I wouldn’t.

A big mistake job seekers will make is not taking the time to review old content and delete the stuff that simply shouldn’t be remembered.

Fortunately, Facebook is allowing users a seven-day grace period to hammer all those potentially regrettable posts out of sight.

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