Peter Piper Pizza expanding in Texas, California - East Valley Tribune: Business

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Peter Piper Pizza expanding in Texas, California

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Posted: Saturday, July 8, 2006 7:37 am

Scottsdale -based Peter Piper Pizza is opening 16 stores in Texas and California as part of a five-year expansion plan. The company plans to open 10 restaurants in the Dallas-Fort Worth area and six restaurants in and around San Diego, officials said.

Peter Piper Pizza serves pizza, salads and appetizers in a youth-oriented environment that includes video games and skee ball.

“We currently have 37 company-operated locations in the Valley and while we’re continuing to add locations here, we want to bring our brand to new markets,” said Leslie Brown, senior director of development for Peter Piper Pizza.

The Texas expansion is expected to create 350 new jobs and will focus in communities such as Frisco, McKinney, Arlington, Grapevine and Hurst.

The goal is to have the first four restaurants open by the end of 2008.

“Our target customer is families with children. Those communities are mostly in the high-growth area of Dallas, primarily in the north side of town,” Brown said, referring to the targeted cities.

In California, the opening of six restaurants is expected to create 200 jobs and is aimed at towns such as Oceanside, Santee, San Marcos and Escondido.

They all are expected to open by the end of 2008.

The out-of-state expansion program is part of the company’s continued growth, both in Arizona and elsewhere, Brown said.

“As Phoenix grows, we’ll continue to grow. We’re working on eight to 10 new opportunities right now. Out of those, about three are in the East Valley,” Brown said.

There are 135 company- and franchise-owned Peter Piper Pizza restaurants in five states, including Arizona, Nevada, and New Mexico, as well as Mexico.

The Scottsdale-based company already has stores in Texas and California.

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