Fiesta site planning for Aloft luxury hotel - East Valley Tribune: Business

Fiesta site planning for Aloft luxury hotel

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Posted: Wednesday, November 21, 2007 12:31 am | Updated: 6:10 pm, Fri Oct 7, 2011.

A major condominium and retail development in the works for west Mesa’s Fiesta District is evolving yet again with plans to add a luxury hotel.

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Chicago area developer Tom Roszak is close to finalizing a deal that would bring Aloft, a new brand of Starwood Hotels, to the AquaTerra condos. Situated on the northwest corner of Grove Avenue and Westwood just east of Fiesta Mall, AquaTerra will include roughly 330 condos, 15,000 square feet of retail space and the 128-room, six-story hotel, Roszak said.

“I think it’s a great addition to the AquaTerra brand,” he said.

Plans for the mixed-use development have shifted several times since Roszak publicly proposed it a couple years ago. Initial plans called for four, 25-story towers, but last spring, Roszak scaled back the project to three connected low-rise buildings.

Putting in a hotel has always been an option, and it was approved by the city with the rest of the project earlier this year, he said.

The Starwood deal is expected to close in a couple months.

The upscale hotel will have a modern design and compete with other luxury brands, such as Marriott Courtyard and Hyatt Place, said Robert Brinton, executive director of the Mesa Convention and Visitors Bureau. It’s well-suited for business and leisure travelers, who want to be in a stylish hotel, he said. Mesa already has numerous budget or economy hotels and has been trying to attract more luxury projects, Brinton said.

Four such projects have been approved in Mesa recently, including a Hyatt Place at the Riverview shopping center, a Marriott Courtyard near Falcon Field and two more Marriott brands near Crismon Road and U.S. 60.

“(The Fiesta) area is a good area in terms of hotel guests with amenities around from restaurants to shopping,” and Aloft should fit in well, Brinton said.

AquaTerra is the latest in a series of recent projects, such as Riverview, the remodeling of Fiesta Mall and light rail, that community leaders say will revitalize west Mesa.

Condos will range in size from 600 to 3,000 square-feet with prices running from the $180,000s to the $900,000s.The sales office opened Saturday and has received about 50 reservations so far, Roszak said.

The developer is hoping to start construction on both the condos and hotel in early summer of next year.

The entire project could take 24 months to finish.

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