The Bottom Line: Winchell’s to Vinchell – a hole new store or not? - East Valley Tribune: Business

The Bottom Line: Winchell’s to Vinchell – a hole new store or not?

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Posted: Wednesday, June 8, 2005 6:32 am | Updated: 9:55 am, Fri Oct 7, 2011.

There’s a new doughnut shop in downtown Mesa — sort of. The signs at the former Winchell’s, 405 W. Main St., were recently modified just a tad. The W was halved and the apostrophe and S were removed to make it Vinchell Donut House.

Apparently the idea was to change the name but still keep the idea of Winchell’s in the mind of the customer. But there seems to be some confusion on the part of the store and the doughnut chain.

An employee at the shop said the Vinchell name may be temporary.

It seems Winchell’s was recently sold to Yum Yum Donuts, and the store is unsure whether it will be called Winchell’s, Vinchell, Yum Yum or something else.

He said the store is independent and can take any name it desires.

A spokeswoman for Winchell’s and Yum Yum was unable to confirm whether the shop is still a Winchell’s franchisee.

SAUSAGE CHAMP

There were no surprises at the Armour Vienna Sausage-Eating World Championship.

The No. 1 ranked eater in America, 105 pound Sonya Thomas of Alexandria, Va., ate 218 Vienna Sausages, or 8.3 pounds, in 10 minutes in front of 4,000 onlookers May 28 at Lowe’s Motor Speedway in Charlotte, N.C.

Scottsdale-based Dial Corp., a subsidiary of the Henkel Group, based in Dusseldorf, Germany, held the event. Thomas won $3,500.

Dial says its Armour brand canned meats and other products are popular in the Southeast with campers, military personnel and people who store food. The company is in the midst of efforts to get the word out about Armour given what is expected to be another nasty Atlantic hurricane season in the area. The season started June 1.

The Federal Emergency Management Agency has told residents and business owners to be prepared for flooding. If forecasts are correct, the agency said, the 2005 season could be comparable to last year’s storm-filled season — the costliest hurricane season on record.

Dial is giving retailers coupons and hurricane checklists so the product info will be passed on to consumers visiting grocery stores, a company spokeswoman said.

The company plans to launch an Armour Web site by July that will provide safety tips and links to resources.

BOTTOM’S UP

Nothing like announcing a big merger to get your company some tube time.

During the first 30 hours following its announced merger with US Airways, America West Airlines said 1,315 merger-related features aired in front of an estimated 160 million viewers. In advertising dollars, that’s about $10 million, the company said.

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