EV marketing, consulting firms merge, continue focus on online sales solutions - East Valley Tribune: Business

EV marketing, consulting firms merge, continue focus on online sales solutions

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Posted: Tuesday, May 15, 2012 1:14 pm

Two East Valley technology companies have come together to build on their individual successes in helping other businesses generate online sales.

Chandler-based Vuurr digital consulting and development firm has acquired Full Speed Marketing to position Vuurr as a leader for premium digital marketing campaigns, according to Chris Conrey Vuurr, co-founder and partner.

Vuurr projects revenue between $1 million and $1.5 million for 2012, $500,000 of which Full Speed Marketing is expected to bring in, said Conrey. He said Vuurr will also increasing its staff by 44 percent, expanding from nine to 14 this spring.

With business models driven by return on investment, Conrey said Vuurr and Full Speed are a great fit with each other.

“Josh brings a lot of skill to the table that complements what we have on staff here,” said Conrey.

He’s referring to Josh Ziering, chief creative of Full Speed Marketing and new partner at Vuurr.

Ziering had been running Full Speed out of his one-bedroom apartment in Tempe, he said, outranking all the other agencies in town with his business. Then one night while in San Francisco for fun, he crashed a conference where he met the Vuurr team and hit it off.

So while Ziering and Full Speed were profitable from Day 1, he said that partnering with Vuurr was a great opportunity for him to scale and work with clients of a higher caliber.

“They have all these guys in one room and the value of that’s tremendous,” said Ziering.

Vuurr has 15-20 active clients at any one time, including Cox Communications, Kahala, and Makahiki Farms. Though Vuurr was established less than a year ago in July 2011, it has developed a track record of positive results for clients.

In three months, Kona coffee producer Makahiki Farms nearly tripled its revenue after investing in Vuurr, which helped them utilize paid search strategies and social media marketing. As an Internet-based business out of Hawaii, said Makahiki Farms owner Jonathan Sechrist, it was difficult to reach out to retailers on the mainland and drive the right demographic traffic to their website – until Vuurr came along.

“At the end of the day we’re just looking for the end result, increased sales, and they make that happen without a whole lot on our part,” said Sechrist. “I don’t have to worry about that. I have my hands full growing coffee.”

Driving the right client base to the Makahiki Farm website was exactly the kind of thing Vuurr could help to achieve. Conrey said Vuurr has the tools to reach the right clients for anybody.

“We can drive 300,000 more people a month to your site – no one cares,” explained Conrey. “We’re trying to drive 2,000 people and get them to do what want you them to do instead.”

Ziering said the key to success is having a solid, well-thought out goal before setting out on a digital marketing campaign for clients.

With the new collaboration, Ziering said he hopes to see improvement with the team’s versatility and acquire more resources so that Vuurr can do more for its clients. Vuurr is already doing a lot by emphasizing pay-per-click campaigns, search engine optimization strategies, and custom development for its clients. Creativity is great, Ziering said, but it’s all about the numbers.

“The marketing part, you can be as creative as you want,” said Ziering. “You’ve just got to make sure you’re showing the money at the end of the day.”

And it’s this ideology based on metrics that has proven results. For instance, approximately 90 percent of all site traffic comes from page-one search engine results, said Conrey.

Vuurr is 100 percent self-funded and has no intention of taking invested money going forward.

“We’re both pretty adamant about choosing any kind of outside assets because we’re very, very determined to gear the business in the direction we want to go,” said Ziering.

Vuurr is headquartered out of Gangplank in Chandler, a building that houses various technology companies under one roof, encouraging collaboration. Consultants at Vuurr go way back, said Conrey, because they’ve worked together previously at Gangplank. Vuurr, he said, was the first company out of Gangplank to acquire another company.

“We are truly a product of our environment here at Gangplank and owe a ton to the community here,” said Conrey.

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