RENO, Nev. - Rising fuel prices are putting a pinch on the world’s oldest profession. Nevada brothels that cater to long-haul truckers are offering gas cards and other promotions after seeing business decline as much as 25 percent from a year ago, industry officials said.
Geoffrey Arnold, president of the Nevada Brothel Owners’ Association, said truckers account for up to 75 percent of business at the state’s rural brothels along Interstate 80 and U.S. Highway 95.
He said business is down about 19 percent at his two northern Nevada brothels along I-80: Donna’s Ranch in Wells and Donna’s Battle Mountain Ranch.
“We’re being affected by the economy like everybody else,” Arnold said. “Times are tougher ... and truckers have less money to spend. They’re not high-rollers anymore.”
Diesel fuel costs roughly $4.70 a gallon, up 67.5 percent from a year ago, according to the U.S. Department of Energy.
Of Nevada’s 28 legal brothels, 16 are located in rural areas that are being hurt by truckers’ higher diesel costs, Arnold said.
Brothels closer to Reno and Las Vegas, which rely more on tourists and conventioneers, say business is up this year.
With a promotion under way at the Moonlite BunnyRanch near Carson City, the first 100 customers who arrive with government stimulus checks receive twice the services for the same regular price.
“We’re calling it double your stimulus,” said BunnyRanch owner Dennis Hof.