CelebrityBiz makes big pitch - East Valley Tribune: Business

CelebrityBiz makes big pitch

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Posted: Monday, April 28, 2003 11:03 pm | Updated: 1:32 pm, Thu Oct 6, 2011.

Arcadia resident Brian Weymouth is the man who made Arizona Diamondbacks pitcher Randy Johnson into a pitchman for Valley chain Peter Piper Pizza.

As president of CelebrityBiz, Weymouth promotes athletes and entertainers such as Johnson and rock star Alice Cooper, both Paradise Valley residents, through commercials, products and other opportunities. Randy Johnson’s nickname was inspiration for the Big Unit chocolate bar, due to hit store shelves in mid-May. The candy is made by Valley chocolate maker Cerreta Candy Co. and features the left-hander’s image on its wrapper.

Weymouth said he enjoys the opportunity to bring out another side of celebrities’ public personalities. Johnson has been an intimidator for so long and “when you see him, he looks angry,” Weymouth said. But Johnson is a “real softie” when it comes to kids, he said. That side comes through in commercials where Johnson plays games in Peter Piper’s arcade and interacts with his family at a Sleep America store.

Johnson’s agent, Alan Nero, said seeing Johnson laugh and joke presents a true contrast to his stern pitching persona. “It’s a good side that people don’t see,” said Nero, who is chairman and chief executive of CSMG Sports.

Nero said it’s advantageous to have CelebrityBiz handling Johnson’s marketing in the Valley, and that Johnson enjoys being involved in the community.

Weymouth got into the celebrity promotion business unexpectedly. He came up with the name and concept for the restaurant, Alice Cooper’s- town, which is located near Bank One Ballpark, after getting to know Cooper through Little League. Both men were coaches and their sons were on opposing teams.

Weymouth gave up a career in real estate to become a managing partner at Cooper’stown. His friendship with Cooper led to CelebrityBiz.

His clients include East Valley residents Dan Marjerle and Tony Womack, and national personalities such as Willie Nelson and St. Louis Cardinals manager Tony La Russa.

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