Couple operate Christian-themed clothing store - East Valley Tribune: Business

Couple operate Christian-themed clothing store

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Posted: Saturday, July 1, 2006 6:47 am | Updated: 4:03 pm, Fri Oct 7, 2011.

A young East Valley couple is using their faith as a guide as they enter the business world. And the strength of that faith can be seen in everything they do, including the Tshirts they’re wearing.

That’s because Bobby and Jaime Tischler have just opened Typecast Clothing, a Christian clothing store aimed at young men and women. And with music thumping over speakers, a concrete floor and metal everywhere, one has to look twice at the hip, slick and cool merchandise to realize it’s touting Jesus Christ.

“If you’re going to wear something, why not wear something that proclaims your faith and starts a discussion,” said Bobby Tischler, who wore a brown Ephraim shirt plastered with phrases including “joy”, “peace” and “forgiveness”.

The 27-year-old and his wife, Jaime, got the idea for their boutique a little over a year ago when they attended Spirit West Coast, a huge Christian music festival in California.

“We walked into this exhibit hall and they had all these clothes we didn’t know existed. We didn’t know Christian clothing could be cool, too,” Bobby Tischler said.

The Tischlers said they focus on clothing with sound messages and modest looks, but ones that are “totally cute. They are in style, but modest,” said Jaime Tischler, 25.

She held up a long white T-shirt made of soft, thin cotton that has “killing our idols” in gold lettering down one side.

With prices ranging from about $17 to $30, Typecast carries clothing lines including Soul Dog, Truth, Ephraim and Transformed.

The store also has jewelry, hats and skateboard decks in a range of prices, but all with a Christian-oriented motif that’s bound to attract attention and start a dialogue, the couple said.

“For me and younger people, evangelizing is such a hard thing to do. But if you’re wearing something, it makes it a lot easier,” Bobby Tischler said.

Members of East Valley Bible Church in Gilbert, the couple grew up in the Valley, graduated from Arizona State University and married about three years ago. While Bobby renewed his faith while a college student, Jaime said her faith helped she and her sister deal with the tragic death of their parents who were killed in an automobile crash six years ago.

“God carried my sister and me through that and it became much more of a personal thing,” she said. “And once I became a Christian, that’s what life’s about for me,” Bobby Tischler said.

Typecast Clothing

In the Shops at Gilbert Commons, 1073 E. Baseline Road, Suite 104, southwest corner of Baseline and Stapley roads. Information: 480-539-4937 or

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