Chandler Mexican restaurant celebrates 19 years - East Valley Tribune: Business

Chandler Mexican restaurant celebrates 19 years

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Posted: Friday, June 4, 2004 7:48 am | Updated: 5:26 pm, Thu Oct 6, 2011.

Alex Yanez may live in Cave Creek, but that doesn’t stop him from driving all the way to Chandler for what he believes are the best tacos around.

Yanez will be joining other taco connoisseurs at Guedo’s Taco Shop in Chandler this weekend to celebrate 19 years of "really great" tacos and raise funds for a local school.

One of downtown Chandler’s longest standing restaurants, Guedo’s is throwing a fiesta tonight and Saturday to mark the milestone.

"I’m going to the party," said Yanez, who has frequented the restaurant since its inception. "I wouldn’t miss it for anything. The food is so good. His carnitas tacos are so authentic."

It was 1985 when William "Guedo" Samora opened Guedo’s at 71 E. Chandler Blvd. Having grown up in Chandler, he watched the city grow and knew it was a good place to get started in the business world. He took his childhood nickname, Guero, slang for "whitey" due to his light skin color, and spun it to make a name for the business.

"I didn’t have a lot of money for advertising. That’s why I spelled it Guedo’s, and it’s supposed to be Guero’s," he said. "My dad said people would think that I was stupid. It created conversation, and it worked. My dad didn’t talk to me for two weeks."

Samora likes to do things differently, and that’s why he’s throwing a 19th anniversary fiesta as opposed to waiting until next year to celebrate 20 years in business.

"I am very different," he said. "I don’t like to walk the line. I just look at things and say ‘why not do it this way?’ People may say it’s stupid, but stupidity brings out laughter. I am just a strange one."

Strange or not, Guedo has gained a loyal following.

"You can’t find a better taco shop, that’s for sure," said Debbie Pass, another regular. "We are definitely Guedo fans. He is a very quiet contributor to the community. I think that’s a very nice thing for a business as well."

The party will include music, dancing, comedy and food and drink specials.

Part of the evening’s events will include the opportunity to help raise money for running shoes and T-shirts for kids at Galveston Elementary School.

For $2 people can guess the number of jalapenos in a jar, with all of the funds going to the school. The winner will get a year of free meals at Guedo’s. For more information, call 899-7841.

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