Men’s musings yield distinctive lounge - East Valley Tribune: Business

Men’s musings yield distinctive lounge

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Posted: Tuesday, February 6, 2007 5:23 am | Updated: 5:59 pm, Fri Oct 7, 2011.

It’s a little hard to describe the business that Mark Dimond and Bill Deacon started in north Scottsdale.

The two college buddies with a penchant for food, literature, movies and music have imagined an eclectic and unusual way to combine their passions while, hopefully, making a little cash.

Deacon, who also operates Foster’s Seafood in Scottsdale, and Dimond, who’s background is in clothing and product development and marketing, were meeting over dinner in late 2005 when they came up with the idea to open a hybrid clothing boutique, lounge and restaurant.

They call the store Muze Lounge, and it opened Monday at 15680 N. Pima Road.

The two have painstakingly designed nearly every aspect of their business from the store’s music, which is a selection of 1,200 handpicked songs, to the type of Peruvian cotton chosen to make their clothing.

As Dimond put it, the one common thread connecting each component is “paying homage to the arts.”

He said they blended concepts for all three components that the ownership and investor group have a strong affinity for.

Customers can dine on everything from seafood to hamburgers and sip on one of 10 signature cocktails.

The clothing boutique sells hats, belts and shirts bearing slogans from famous Hollywood movies including “Caddyshack” and “Planes, Trains and Automobiles.”

Deacon said the shirts, which cost between $55 to $75, are made from handpicked Peruvian cotton.

“It’s been the most fun I’ve ever had,” said Deacon, whose voice had grown horse from talking so much during the store’s grand opening. Deacon said Phoenix Coyotes hockey player Jeremy Roenick is an active partner in the business. “He’s another guy who absolutely loves movies,” he said. “He definitely sees this as a company that he’s going to be working full time with after hockey.”

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