$73,373: ASU foundation event aims to raise $1 for every student - East Valley Tribune: Business

$73,373: ASU foundation event aims to raise $1 for every student

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Posted: Tuesday, March 5, 2013 6:50 pm | Updated: 3:20 pm, Wed Mar 6, 2013.

The Arizona State University Foundation for a New American University is asking students, alumni, and supporters to mark March 7 and 8 on their calendars for the fundraiser event billed “Mark It Day.”

“Mark It Day” will last 37 hours, with the goal of celebrating the impact ASU has had in philanthropic efforts.

The ASU Foundation is a private, nonprofit organization that raises and invests private donations to the school in order for it to keep growing. One of the ways the foundation raises funds is through various events that take place throughout the year. “Mark It Day” will make its debut this year and in order to promote it a character called “Markie the Sunspot” was created.

The event’s planning started a year ago with the focus that it should promote ASU’s mark on philanthropy and social interaction. Then a character was needed that will embody the event.

Shad Hanselman, director of the office of annual giving, explained that it took six-months to create Markie.

“We wanted something iconic and that will represent the school, one of the obvious things it needed was the school’s colors,” Hanselman said.

Input from students and alumni was also taken into consideration and went into the design of Markie. After the concept of Markie had been evaluated many times the marketing team was happy with the final design of a gold and maroon map marker with arm and legs.

Markie is not going to replace Sparky the Sun Devil as the school’s mascot but will become a regular character that will make appearances in other events.

A background history was also written for Markie explaining that he was supposedly involved in past ASU events such as when John Armstrong picked the location where the school was going to be built on in 1885,

The foundation wants to raise $73,373, equal to the same number of students who enrolled last fall. The foundation is asking for donations in whatever amount supporters can give.

The event starts at 8 a.m. on March 7 and goes through 9 p.m. on March 8. Donations made by check, over the phone, or online can be designated to any area of ASU, but those who donate by text message will see their gift go to scholarship funds. 

Students who make a $10 donation by texting “ASU” to 20222 will be able to meet Markie on the W.P. Carey Dean’s Patio on March 7 with food and giveaways available. Markie will also appear in different locations throughout the Tempe campus on Thursday and Friday to interact with students.

For more information about how to donate or participate in the events visit markitday.asu.edu.

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