Car auction shifts into high gear - East Valley Tribune: Business

Car auction shifts into high gear

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Posted: Wednesday, October 12, 2005 6:52 am | Updated: 8:22 am, Fri Oct 7, 2011.

The 2006 Barrett-Jackson Classic Car Auction has expanded into a nine-day extravaganza that is expected to bring well-heeled car lovers to Scottsdale sooner and keep them here longer.

Local hotels, shops, restaurants and city tax coffers could be $150 million richer when the big spenders leave town, said auction president Craig Jackson.

Scottsdale estimated the 2004 auction, which included five days of events including a four-day auction, resulted in $74 million in direct spending. Jackson said that is an under-estimate of the economic impact of even that smaller show.

"We supersized it this year," Jackson said.

"I’m hoping my high rollers will make it a weekend-to-weekend event."

Jackson planned it that way, moving the ChildHelp USA Celebrity Gala to the Saturday before the now six-day auction. The gala is typically a must-do event for local and visiting VIPs and celebrities.

Jackson also said the extra time — two more days than last year from first gala to final gavel — allows bidders an opportunity to preview all the expected 1,150 cars to go on the block and still have time for socializing. This year he’s expecting at least 5,000 of the pricey-car buyers to show up along with families and entourages.

Jackson also squeezed a family value day into the line-up so local car lovers can bring the whole family to check out all the Packards and Plymouths at a bargain gate fee before the main event.

DUDE, HERE’S YOUR CAR

WHERE: WestWorld of Scottsdale, 16601 N. Pima Road

TICKETS: Ticket information is available at www.barrett-jackson.com, the Barrett-Jackson Showroom in Scottsdale or at the gate. But they will be cheaper if you buy in advance.

PARKING: General admission parking at the TPC of Scottsdale with shuttle service (no charge). WestWorld lots are for auction participants. Valet parking available.

BIDDERS: A bidder’s package is available for $350. That gets you a six-day credential for bidder and guest two, invitations to the Opening Night Gala, fashion show invitation, parking pass, access to the bidder seating and hosted bidder’s bar.

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