Retail Corridor: McDonald’s in north Scottsdale gets a new, ‘chic’ look - East Valley Tribune: Business

Retail Corridor: McDonald’s in north Scottsdale gets a new, ‘chic’ look

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Posted: Thursday, October 19, 2006 6:23 am | Updated: 2:31 pm, Fri Oct 7, 2011.

It’s not your parents’ hamburger stand anymore. The McDonald’s restaurant on Frank Lloyd Wright Boulevard and Loop 101 in north Scottsdale got $300,000 in renovations to make it look more “chic.”

The restaurant owners removed the traditional red, white and yellow interior paint and replaced the colors with earth tones.

They also installed upholstered seating and dark tabletops, among other things.

NEW TACO BELL

Speaking of fast food, a Taco Bell restaurant is under construction at the northeast corner of Country Club Drive and Main Street in Mesa. Construction started in September.

The new store will replace the Taco Bell up the street at 154 N. Country Club Drive.

Mesa’s Town Center Development Division, which promotes downtown commercial development, said the franchiser hasn’t said what will replace the old building.

LOYALTY CARDS

Virgin Megastores will introduce customer loyalty cards through its DVD, CD and video game retail shops.

The music and entertainment retailer will distribute its so-called “Virgin Important Person,” or VIP, cards this month but hasn’t specified an exact date. The cards will allow customers to earn points from purchases and get perks like concert tickets among other things.

The cards also will be used to send tailored advertising messages to each customer based on past purchases.

Virgin Megastores, operated by the UK-based Virgin Group, has a store inside Tempe’s Arizona Mills mall at Interstate 10 and Baseline Road.

NEW LOCATION

Feathers Fine Custom Furnishings and Fabrics will leave its location at 15770 N. Greenway-Hayden Loop for a site in north Scottsdale.

The Scottsdale-based home furnishings retailer will open its new store in early November. The new 18,000 squarefoot store, at 15330 N. Hayden Road, will have a 30-foot high rotunda with steel columns and wrought iron arches.

ICE CREAM IN MESA

A specialty ice cream store is coming to Mesa.

Melt Gelato & Crepe Cafe, which serves an Italian gelato, was scheduled to open Tuesday at Superstition Springs Center, 6555 E. Southern Ave.

The shop, which is the first in Mesa, will serve 32 flavors of the novelty ice cream.

The franchise operates one other Valley store in Phoenix.

PEPSI, NO COKE

Coke isn’t it for Cold Stone Creamery. Pepsi-Cola got a multiyear contract from the Scottsdale-based ice cream chain. The deal makes it the exclusive beverage provider for Cold Stone’s 1,350 worldwide locations.

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