Fashion Square’s growth spurs changes - East Valley Tribune: Business

Fashion Square’s growth spurs changes

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Posted: Thursday, December 18, 2008 7:22 pm | Updated: 8:59 pm, Fri Oct 7, 2011.

Beneath the Barney’s countdown clock at Scottsdale Fashion Square — look up toward the wing that is under construction from the center court to find out how long until the famous store arrives — the mall has built a new concierge and security desk.

The old set-up, which sidles up to the food court, is just too small for the shopping center’s big plans, said Steve Helm, the mall’s general manager.

Besides expanded concierge facilities, the new digs will be the centerpiece of an elaborate new security camera network that will cover every area of the property both inside the mall and outside in the parking lots and structures, Helm said.

It’s not that Fashion Square is unsafe now, he said. The new system is designed to provide more of a comfort factor for shoppers.

“It’s an expectation of customers in today’s world,” Helm said. “They feel safer when they know there are cameras.”

Concierge services will move into the new set-up “as soon as we can operate the computers,” Helm said.

That is likely to be after the first of the year, he said, but the security cameras won’t be installed and functioning until mid-2009.

Also in the works, Architecture Kids is redoing the shopping center’s children’s play area. That should be completed in January.

JEWELERS JOG

Adding a little treasure hunt atmosphere for those still shopping for gems in this shrunken economy, Scottsdale area jewelers are playing musical chairs.

Cartier shut down its Biltmore Fashion Park store earlier this week to move all the pricey gems to its new location sandwiched between Neiman Marcus and Dillard’s at Fashion Square.

The new boutique opened Thursday. It’s twice the size of the Biltmore store and features an elegant watch salon.

Whitehall Jewelers, which is liquidating, is still holding massive clearance sales at its Fashion Square store next to Macy’s.

When Whitehall moves out — likely by month’s end — Bailey Banks and Biddle will move into that space, at least temporarily, to make room for venerable Italian jewelry giant Bvlgari.

Bvlgari is planning a spring debut for its first Arizona store in the current Bailey Banks and Biddle location near Jimmy Choo Shoes.

Bailey Banks and Biddle may eventually move into the Barney’s wing when it is built, but no deal is done yet.

RESTAURANT MOVES

Classic Italian eatery The Cove Trattoria is moving into bigger quarters just a stone’s throw from its current spot at Scottsdale Seville, on the northeast corner of Indian Bend and Scottsdale roads.

The restaurant is expected to debut its new location Saturday in space underneath Ruth’s Chris Steak House.

Besides doubling in size, the new version of Cove Trattoria will feature a bigger bar, a 400 bottle wine refrigerator and a new chef, Matthew Davin, who is adding fresh fish and hand-cut steaks to the menu while keeping the eatery’s old favorites.

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