Resorts don’t snare Mobil’s 5 stars - East Valley Tribune: Business

Resorts don’t snare Mobil’s 5 stars

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Posted: Friday, November 10, 2006 5:19 am | Updated: 2:56 pm, Fri Oct 7, 2011.

For the fourth consecutive year, Mobil Travel Guide raters snubbed Scottsdale’s posh resorts.

Mobil named its fi ve-star hotels and restaurants for 2007, and not one Arizona property got the nod. Mobil bestowed a whole handful of sparklers on 37 hotels and 16 restaurants nationwide.

Just like last year, four of Arizona’s hotels and four restaurants earned a second-best four stars. All but one of the four-star winners are in the Scottsdale area.

Nationwide 117 hotels and 146 restaurants make up the four-star properties for the 2007 guides.

“Am I disappointed? Yes. Am I worried? No,” said Rachel Sacco, president of the Scottsdale Convention & Visitors Bureau.

Missing from even the four-star list are two properties — the Fairmont Scottsdale Princess Resort and the JW Marriott Camelback Inn — that just a week ago earned fi ve diamonds from auto club AAA’s competing rating system.

That proves tourism leaders shouldn’t rely too much on the check-list measurements, Sacco said. The destination rates high with discerning travelers, and that’s more important than impressing raters, she said.

“Sanctuary was rated the No. 1 resort in a Conde Nast readers’ survey,” she said. “And Sanctuary doesn’t show up on the Mobil lists at all.”

Sacco said local hotels and resorts don’t have the same amenities or features as, for example, inns in Chicago. Chicago has three five-star hotels, according to Mobil. But guests come to the Valley looking for something different than they look for when they visit Chicago, Sacco said.

Arizona shouldn’t feel bad about the results, said Mobil Travel Guide spokesman Shane O’Flaherty.

“Four stars is superlative personalized service. Five stars is flawless for the consumer on a consistent basis,” he said.

“If you are at a four- or fivestar tier, you are a top-tier destination.”

O’Flaherty said Mobil rates a hotel on 525 service standards, 30 of them just regarding room service.

“It’s a meal arriving in 30 minutes — not five minutes before or five minutes after,” he said. “And the tray should be removed within 10 minutes after a call to remove it.”

Still, the Valley formerly fared better in Mobil Travel Guides.

Until 2003, at least one local property, The Phoenician, still rated five stars. And Mary Elaine’s, the posh eatery at the sprawling east Phoenix resort with the Scottsdale address earned five stars until it toppled to four in the 2004 guides.

Mobil Four-Star Lodgings

•The Boulders Resort and Golden Door Spa, Carefree Four Seasons Resort Scottsdale at Troon North, Scottsdale

•The Phoenician, Phoenix

•The Ritz-Carlton, Phoenix

Mobil Four-Star Restaurants

•Acacia, at Four Seasons Resort Scottsdale

•Mary Elaine’s, at The Phoenician

•Ventana Room, Tucson

•Vu, at Hyatt Regency Resort at Gainey Ranch, Scottsdale

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