Coca-Cola is calling all families to go out and play this summer as part of the second annual America Is Your Park campaign.
Phoenix families can vote for their favorite park to win the title of "America's Favorite Park" and a $100,000 recreation grant made possible by the Coca Cola Live Positively initiative.
The campaign was developed in collaboration with the National Park Foundation, America's State Parks and the National Recreation and Park Association.
This summer, families can go to LivePositvely.com to help their favorite national, regional and local state parks win big with just a click of a button. The three parks that receive the most votes by Sept. 6 will be awarded recreation grants in the following amounts: First Place - $100,000; Second Place - $50,000; and, Third Place - $25,000. These grants will help restore, rebuild or enhance recreation areas in parks where people can play and be active.
"Last year, millions of Americans showed their passion for their favorite parks by voting, so this year we've raised the stakes - more parks can win and there are more ways to vote," said L. Celeste Bottorff, Vice President, Living Well, Coca-Cola North America. "We're asking people to be ‘digital' by voting online for their favorite park and then get ‘physical' by getting out and having fun with us this summer."
The campaign also encourages people to attend active healthy living events at local parks in select cities this summer. Additionally, people can watch, download and share fitness-in-the-park videos from LivePositively.com featuring fitness icon Jake Steinfeld, founder of "Body By Jake."
"With recent declines in funding for our nation's parks, partnerships like ours with Coca-Cola are more important than ever before," said Neil Mulholland, President and CEO, National Park Foundation. "Thanks to dedicated partners like Coca-Cola and the America is Your Park campaign, our nation's parks can continue to receive the vital support they need."
Last year, thanks to more than 1.6 million votes cast by its supporters, Bear Head Lake State Park in Ely, Minn., was named "America's Favorite Park." The park is using the recreation grant to build a new warming hut to ensure safety and comfort for winter sports enthusiasts all season long.
"With so many beautiful parks and so many days of sunshine to get out and enjoy them, we hope a park from Phoenix wins this year," said Terry Fitch, senior vice president, West Region, Coca-Cola Refreshments. "With state budget cuts hitting our parks hard, this is the boost our parks need. Be digital and get physical."
For more than 40 years, Coca-Cola has supported America's parks through partnerships with individual parks and national park organizations. The company has donated more than $14 million for restoration and renovation of our country's parks, including the restoration of more than 260 miles of "Active Trails" for families to hike and explore and development of the first sustainable recycling program at The National Mall, a national park in the heart of Washington, D.C. Most recently, Coca-Cola donated $1 million to The Statue of Liberty-Ellis Island Foundation's Peopling of America Center, a new initiative that will tell the story of the immigration experience in America.