The Census Bureau kicks off its tour of the Rocky Mountain region at the Tostitos Fiesta Bowl in Glendale on Monday as part of its $300 million campaign to make sure Americans get the message that every person counts, especially in tough economic times.
The bureau will mail out their once-a-decade census forms to about 120 million households in March.
In 2000, about 67 percent of households mailed back their forms, ending a three decade decline in the response rate.
Phoenix, the fifth-largest city in the nation, estimates that it gets $400 in state and federal funds per person counted in the census. That money goes toward community services, such as libraries, parks and fire stations.