Scottsdale-based Bliss Beverage said Friday it formed an alliance with The Miller Group. The Phoenix-based financial advisory company said it will help Bliss Beverage develop and implement its plan to broaden its flagship product, Socko Energy.
Bliss Beverage uses entertainment-based marketing strategies for branding Socko Energy, including signing Hulk Hogan to endorse the drink and signing a licensing and promotions partnership with World Wrestling Entertainment.
