ASU fighting porn site over use of 'Sun Devil' - East Valley Tribune: Tempe

ASU fighting porn site over use of 'Sun Devil'

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Posted: Thursday, February 21, 2013 10:36 am

Arizona State University has taken legal action against the adult website that is using the term "Sun Devil."

The school believes is illegally using the name, claiming it amounts to a trademark infringement.

A representative from Sun Devil Angels told Phoenix TV station KTVK-TV ( that the website has been using the term "Sun Devil" since 2004 and hasn't had a problem with ASU until last November.

The porn site is based in New Jersey and reportedly doesn't use colors, logos, students or other ASU affiliations.

Sun Devil Angels officials say it would cost the company $50,000 to change its domain name and everything associated with that name.

They say the company has no intention of making any name changes and plans to fight ASU.

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