Orangetheory Fitness adding new location in east Mesa - East Valley Tribune: Mesa

Orangetheory Fitness adding new location in east Mesa

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Posted: Sunday, July 13, 2014 3:00 pm | Updated: 4:16 pm, Wed Dec 3, 2014.

A new location of the popular exercise chain Orangetheory Fitness is scheduled to open on North Power Road in east Mesa in late August or early September.

Travis and Becky Renner, Orangetheory developers for the entirety of Arizona, have brought another iteration of one of the Valley’s leading fitness centers to their own hometown.

“Travis and I have focused on the Mesa-Gilbert area because that’s where we live,” said Becky Renner, explaining how the duo scopes out areas for new gym locations. “We knew we wanted something to target the whole east Mesa area.”

The Renners have developed more than a dozen locations in the Valley, picking each location within a few miles of their goal area. In some cases, Renner said, they work with franchise owners to help them set up shop.

Part of the formula at Orangetheory Fitness is reducing distractions and putting clients in a smaller environment than “big-box gyms” in order to help them focus on training. Renner said that people push themselves more in the small instructor-led groups than they would on their own. She emphasized the mix of encouragement and convenience the chain works to promote.

“When you’re working out on your own at a gym, people aren’t as motivated,” said Renner. “Just pick what time works for you and just schedule that section.”

The studio will offer eight to 12 classes a day. Renner said a basic class consists of 30 minutes of cardio followed by 30 minutes of strength training and conditioning. Orangetheory offers variety with differing workouts, weight loss challenges and music to keep energy high.

Before the new location opens, a pre-opening sale is being offered with up to $30 off per month. Renner said the normal plan works out to about $10 per class, made possible by the group setting. This compares with $50-$70 per hour for a personal trainer in most gyms, she said.

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