Thirty-five student teams from The Design School at the Arizona State University Herberger Institute for Design and the Arts will begin a 10-day competition to develop ideas to improve, enhance and redesign interior and exterior spaces at the Arizona Museum for Youth in Mesa.
The competition coincides with the anticipated rebrand and renaming of Mesa's Arizona Museum for Youth to better reflect “who we are and our impact in the community and expand the museum’s base of visitors and donors,” according to Arizona Museum for Youth Executive Director Sunnee O’Rork.
The new name will be revealed 10 a.m. Feb. 5 during a reception and press conference in front of the museum.
Called “Interdisciplinary Cluster Project 2013: 35 Ideas for the Next 35 Years,” junior-year ASU students studying architecture, industrial design, interior design, landscape architecture and visual communication will create their designs and concepts following a tour of the museum and prompts from museum staff. Each five-student team will be mentored by an ASU faculty member.
The competition began Monday, Jan. 7, and concludes Jan. 16 when students submit a DVD, 24-inch-by-72-inch board, a one-minute video and any other mode of representation of their ideas for judging. Seven semi-finalist teams will be announced that day. Each team will have then have 10 minutes to present to the judges, with a winner announced immediately afterward.
O’Rork said museum staff will have access to all of the design ideas and concepts and an exhibition of the entries will be scheduled at the museum.
In addition to the name change, O’Rork said the museum rebrand will be reflected in changes and revisions to the building interior and through a long-range “project to retool our outdoor spaces to better fit our new brand and to use those spaces for our visitors.”
“The student-faculty organizers chose Arizona Museum for Youth to be the focus of their creativity and we can’t wait to see their ideas,” she said. “We would like to be able to incorporate some of their ideas very quickly as part of our rebranding strategy. For those ideas requiring capital expenditures, we plan to be able to raise the funds through donors and grants.”
The museum’s rebrand marks the culmination of a two-year process that included comprehensive research and analysis, partially funded by Virginia G. Piper Charitable Trust, that “has been instrumental in shaping a forward-thinking strategic focus to leverage the museum’s growth over the past 35 years to reach an even broader base of visitors and more clearly define who we are today and where we plan to be in the next 35 years.”
The effort also has received the full support of the City of Mesa. For more information about the Herberger Institute for Design and the Arts, visit www.design.asu.edu. For more information about the Arizona Museum for Youth, visit www.arizonamuseumforyouth.com.