Mesa-based company offering aid to help people in need of hearing assistance - East Valley Tribune: Mesa

Mesa-based company offering aid to help people in need of hearing assistance

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Posted: Friday, May 2, 2014 7:00 am

A new iPhone device offers hearing assistance to more than 26 million Americans via Bluetooth and a hearing control app called Trulink.

ABC Hearing Aids, based in Mesa, has an iSDS hearing aid that gives individuals with hearing loss a new option that connects with the following Apple devices: iPhone 5s, iPhone 5c, iPhone 5, iPhone 4s, iPad Air, 4th generation iPad, iPad mini with retina display, iPad mini, and 5th generation iPod touch.

The aid connects with the TruLink Hearing Control app that can be downloaded for free in the App Store. It is available in English, French, German, Italian, Japanese, simplified Chinese and Swedish.

The app is designed to stream calls, FaceTime, music and more from the iPhone directly to the hearing aids through Bluetooth connection. It gives users a remote to control the hearing aid’s volume and settings, as well as to hear comfortably. There is a live microphone feature that lets users record, play back and email audio.

“The hearing aid is developed to help people in any hearing situation and allows customers to be completely in control,” said Dawn Sanchez, director of hearing services at ABC Hearing Aids.

It also personalizes sound settings to any environment and geotag that specify memory. This feature allows users to create and save hearing settings.

For example, if a user visits a store he or she can create a Trulink Memory setting and “geotag” it. The hearing aid automatically adjusts to that saved setting.

ABC Hearing Aids is offering a free 30-day trial, hearing screening and consultation, and clean and check of hearing aids. To make an appointment, contact the Mesa office at (480) 964-2386 or the Phoenix office at (623) 582-4327.

For more information, visit

• Kelly Kleber is a senior at ASU’s Walter Cronkite School of Journalism and Mass Communication. She is an intern with the Tribune this semester. Reach her at

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