The owner of the East Valley Tribune has formed an alliance with Monster to extend the reach of its online advertising from coast to coast.
The partnership between Freedom Communications and Monster — the global Internet job search giant and flagship brand of Monster Worldwide — is the latest in a trend of print media companies partnering with online recruitment companies.
“This is an excellent opportunity for the Tribune to partner with the premiere brand in recruitment advertising online,” said Karen A. Wittmer, Tribune publisher. “Monster’s going to be a great partner. It creates a huge opportunity for people seeking jobs in this marketplace.”
Irvine, Calif.-based Freedom has 36 newspapers, eight television properties and various online brands across the country.
Monster has 34 local language and content Internet sites in 32 countries worldwide, and connects job seekers at all levels with employers across all industries.
“We will be powering the job sites for all of Freedom’s media properties, the newspapers and TV stations,” said Peter Newton, Monster’s senior vice president of Small and Mid-Size Business. “There will be a co-brand and we will actively promote the co-brand in the market.”
Local employment ads will be featured on a new cobranded site and on Monster. com, he said.
“This helps us extend into a local community with the local market audience leader, and that’s something we value highly,” Newton said. “A major strategy of ours is to penetrate local markets.”
The Freedom classified advertising network will extend into 16 states via Internet, giving advertisers and consumers access to the job market from the East Coast to the West Coast. Monster’s employment product first will be launched across the East Valley Tribune, the Orange County Register in Orange County, Calif., and the Gazette in Colorado Springs, Colo., by the end of next month.
The remaining Freedom newspapers should launch by the end of March, with the TV stations following in late June.
Tempe is home to Monster West, the company’s first large-scale facility in the western United States and its largest operation outside of its headquarters in Maynard, Mass.